Case Study – Gotoko

Traditional stalls are the heart of the Indonesian economy. Over 70% of the country’s population regularly shop at traditional warungs/stalls and most of them are not digital shoppers. 3 million traditional warungs contribute to, almost 80% of the Indonesian retail market, but 83% or around 2.5 million of these stalls are categorized as underserved. Because of the location of said hard-to-reach warungs, they must operate in a conventional way, which hinders their growth. GOTOKO exists as a platform for shop owners, which makes it easier for them to buy the goods they need. Supported by close collaboration with brands and the solid infrastructure of Gojek’s logistics services, shop owners can access a wide variety of products at competitive prices, view livestock information, and experience a reliable and robust delivery process. Brands can also contribute to the prosperity of a stall’s business growth and expand further all-around Indonesia using the GOTOKO platform.